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Gibson Teams With Marker Völkl For Custom Guitars

Posted by sarabdeep Tuesday, November 3, 2009

Skiers have another reason to celebrate the opening of this season. The Gibson Guitar Corporation has teamed with Marker Völkl USA to produce a series of unique electric guitars reflecting the feel, graphic elements and quality performance of the distributor of Völkl skis and Marker bindings.
Völkl’s newly redesigned Gotama ski model serves as the inspiration for a black Les Paul Custom, while Marker’s “Rule The Mountain” slogan blazes across the Flying V model.
"We're incredibly proud to be associated with Gibson," said Chris Adams, Marker Völkl’s promotions director. "Their craftsmanship has always set the benchmark in quality, so to partner with them on one-of-a-kind instruments is really exciting, especially because the guitars will ultimately help some good causes."
The themed guitars are currently in production at Gibson’s Custom Shop in Nashville, Tennessee. They will be on display through the winter and then go up for auction following the SIA Show in January.
Proceeds from the Gotama Les Paul auction will support Protect Our Winters, an organization of Snowsports athletes and industry professionals dedicated to raising awareness of climate change.
Proceeds from the Marker Flying V auction will go to the family of Shane McConkey, a professional skier who suffered a fatal accident in March.


"We`re thrilled to be partnering with Völkl and we`re grateful for the opportunity to raise contributions for POW with it", said Jeremy Jones, founder of POW. “The money raised will be re-directed toward a number of climate change initiatives we’re supporting this year.”
Fans can get a glimpse of the finished product at www.volkl.com, www.markerusa.com, or right here at www.gibson.com.
Details about the auction will be available Nov. 1.
"These guitars are stunning," said Gibson CEO Henry Juszkiewicz "We know there has always been a strong association between music and skiing, particularly in the ski films, so to be part of this with another top tier manufacturer like Marker Völkl is very exciting for us."

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